As part of the Intel FutureGen programme, we are be broadcasting a series of online sessions with leading industry figures.

Our fourth session features a Q&A with Adam Harris, Global Head of Brand Partnership Studio at Twitch.

Watch the full broadcast below.

 

Timestamps:

• 00:00 Introduction & what is the Brand Partnership Studio at Twitch and what does Adam's day-to-day look like
• 04:00 Adam's route to Twitch and his journey from a traditional sports background
• 14:00 The kind of brands the Brand Partnership Studio work with
• 16:05 Different approaches to endemic and non-endemic brands
• 18:03 What universities offer students in terms of gaming & esports and how that can benefit them going into industry
• 23:00 Brand activations in esports done right
• 25:03 What does qualities does a leader need?

We'll be having one final Intel FutureGen session so stay tuned for news on that!